Never on Sunday

What’s your favorite fast food restaurant?  Okay, okay, if you had no other option but to eat on the run, what would be your choice? 

Mine is Chick fil-A.  I’ve totally bought into their Save the Cow campaign, EAT MOR CHIKIN (I won’t fault a cow for poor spelling).  But also, even though I’ve got no beef with beef, those nasty fast food burgers can pretty hard to choke down.

My husband’s a McDonald’s man, so when we’re on the road, that’s where we go.  All hail the Dollar Menu.

But when it’s my choice alone, I choose the Chick.

For better or worse, Chick-fil-A is different from the other chains in three ways that I can discern.  One, the place offers no hamburgers.  I am sure their chicken sandwiches are loaded with fat and calories and all kinds of nasty stuff, but they taste pretty good on their buttered buns after a long stretch in the car.  Two, their employees bend over backwards to be nice and helpful.  Three, they are not open, and apparently never will be, on Sundays.

They take a lot of heat for it too.  From mall owners and customers for obvious reasons, but also from a few employees and observers who criticize the staunch position held by company founder S. Truett Cathy, a devout Christian who remains firm in his position to put family and worship ahead of business.  Over the years, the company has gotten in some legal and PR hot water for some of its policies.  I just hope the company is taking these seriously and treating people fairly.

That aside, though, it is hard to fault a business owner for closing down one day a week, for whatever reason.

In a recent interview for Advertising Age magazine, Chick-fil-A’s vice president of marketing David Salyers was asked what he thought would  you think would happen first, a hamburger on the menu, or a Chick-fil-A opening on a Sunday? Salyers answered, “Definitely a hamburger on the menu.  Not even close.”

I too take Sundays off, in part as my own Sabbath observation and in part to rest, renew and be better at what I do.  I just hope my CHIKIN cravings pop up on the other six days.

See you Monday.

3 Comments

Filed under Food, Marketing/Advertising/PR

3 responses to “Never on Sunday

  1. Joe

    Cookout above and beyond any fast food chain. They have biblical quotes on their milkshake cups…. idk what that does for you but im just throwin that out there. Also I think backyard burger also does stuff like that.

  2. Joe

    And now im sitting here at work absolutely starving. Thanks mom.

  3. William Greene

    For what it’s worth, I no longer drive back from Myrtle Beach on a Sunday since the Chick Filet in Roanoke Rapids is closed on Sunday. Subtle influence on traffic patterns, that biblical policy, eh?

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