Tag Archives: Internet ads

Button Button

This might seem a little trivial, but I thought I’d get your thoughts, especially from readers who might be Internet savvy. Which I thought I was, until a recent phenomenon.

To make a long story longer, about three years ago I bought a black Anne Klein pant suit. It’s rare when I can buy a suit off the rack that fits me, needs no alterations, looks nice and travels well. This one met all the criteria so I snapped it up.

The first time I wore it, I lost one of the jacket’s three buttons, so I took the spare and had it sewn on. Shortly after that, I lost another button. I was working in a large conference center and had covered a lot of ground that day. Miraculously, after extensive searching, I found it in the press room. I had it sewn back on. I’ve since lost all three buttons at least twice each and, with the exception of that first one, I have always found them. I even tried sewing them back on myself, in an effort to make them stay on permanently.

Last week, I lost a button in Florida and never found it.

I went online and tried to find a supply of replacement buttons, and was able to contact someone through the Anne Klein website. I provided an e-mail address that I use only for Internet business.

Over the last eight days, I logged in 14 e-mails back and forth with the Anne Klein company and its parent, Jones New York, narrowing down manufacturing dates, style numbers and something called an RN number, to determine availability of said buttons. Everyone was responsive, and I’ve just received a message that my new buttons are on their way. But the dialogue has provided an interesting glimpse into how this exceedingly narrow slice of the industry does business.

There are two mysteries at work here. One is why buttons keep falling off my suit. The other is this: Since I began my search, everywhere I go on the Internet, an Anne Klein ad pops up. On Facebook, on Comcast, several others and just now, on a blog about words and phrases. That one ignited my curiosity. I presume my initial Google search and visit to the Anne Klein site led to this, but I really don’t know how it all works.  All I know is, in my online travels, Anne Klein is omnipresent.

Will I forever be stalked by Anne Klein and, of so, how can I use this to my advantage? Perhaps all she now knows about me will help me find another great suit in my size, preferably one with a jacket that zips or snaps.


Filed under Beauty and Fashion, Marketing/Advertising/PR, Technology and Social Media, Travel