Tag Archives: Benjamin Banks

Feed your pig

Many years ago, my Uncle Buddy gave me a ceramic piggy bank.  It’s pretty small, as piggy banks go, so it doesn’t take long to fill it up.  Still, it takes me about a year, as often as I remember to feed it.

I usually empty it this time of year, take the coins to one of those coin machines and get a nice little piece of cash.  It’s found money after all, so I try and spend it as frivolously as possible.

About four years ago, the accounting industry launched a public awareness campaign called “Feed the Pig.”  In partnership with the Ad Council, the accounting profession’s national association developed the campaign in an effort to encourage personal saving.  At the time of the launch, while working on a financial literacy project, I became acquainted with spokespig Benjamin Banks (get it?) and decided to start feeding my own little oinker.

Check out Feed the Pig – It’s still chock full of good information, including a Habit-Breaking Help section that addresses, among other dangers, Shoe Addiction.  Be sure to click on Benjamin’s face when you arrive, but also take some time to take the Beat Your Brain quiz.  You’ll get to know your financial self a little better.

After all this evangelizing, I am going to take a taste of my own slop and try to save more.   Charging for purchases, even shoes, doesn’t warm the heart the way saving does. 

And thanks, Uncle Buddy, wherever you are.  I just came home with $33.34  in free money.

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