Apostrophe awareness

It was a sign. Literally.

I had apostrophe abuse on the brain, after my next door neighbor had sent me an entertaining video on the topic, along with a message asking, “Will this be the next Schoolhouse Rock?” Who can forget this 1970s classic? Wasn’t everyone’s favorite “Conjunction Junction, what’s your function?” Or did you prefer “Lolly, Lolly, Lolly, Get Your Adverbs Here?”

We’ve talked so much, maybe too much, about apostrophe abuse lately. Still, it’s epidemic. As I considered whether to wax critical on this overdone topic yet again, I saw a sign. 

While taking a walk yesterday afternoon, The Apostrophe Song bouncing in my head, I almost literally stumbled on this placard, as if it had come up to greet me.

Considering I believe in signs, I knew this one was telling me to share the video my neighbor had shared. I think of it as a public service announcement of sorts, increasing awareness of an abuse that still goes unchallenged and giving us the tools to fight it.

It turns out that the video was produced by Adelaide, Australia-based company Cool Rules, which produces learning tools for children. If you’re looking for an easy way to remember when the apostrophe is appropriate and when it is not, or need a fun way to teach others, or even if you just like a catchy tune, give it a listen. And if you don’t care for the pop version, Cool Rules also offers the ditty in hip hop, rock and acoustic varieties.

It’ll make you nostalgic for Schoolhouse Rock.

3 Comments

Filed under All Things Wordish, Movies, Television and Radio, Music, Technology and Social Media

3 responses to “Apostrophe awareness

  1. Ellen

    Love the video.

  2. Polly

    Sending this one to school too! You are really helping w/ my lesson plans this year : )

  3. Pingback: Holiday greetings « Word Nymph

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