It was a sign. Literally.
I had apostrophe abuse on the brain, after my next door neighbor had sent me an entertaining video on the topic, along with a message asking, “Will this be the next Schoolhouse Rock?” Who can forget this 1970s classic? Wasn’t everyone’s favorite “Conjunction Junction, what’s your function?” Or did you prefer “Lolly, Lolly, Lolly, Get Your Adverbs Here?”
While taking a walk yesterday afternoon, The Apostrophe Song bouncing in my head, I almost literally stumbled on this placard, as if it had come up to greet me.
Considering I believe in signs, I knew this one was telling me to share the video my neighbor had shared. I think of it as a public service announcement of sorts, increasing awareness of an abuse that still goes unchallenged and giving us the tools to fight it.
It turns out that the video was produced by Adelaide, Australia-based company Cool Rules, which produces learning tools for children. If you’re looking for an easy way to remember when the apostrophe is appropriate and when it is not, or need a fun way to teach others, or even if you just like a catchy tune, give it a listen. And if you don’t care for the pop version, Cool Rules also offers the ditty in hip hop, rock and acoustic varieties.
It’ll make you nostalgic for Schoolhouse Rock.