Joint marketing

Since the beginning of this blog, I have wanted to tap into the intelligence and creativity of my readers by way of a contest. I just couldn’t think of the right topic. Until now.

I don’t want to get in trouble with the Federal Trade Commission or any other authority so I’ll be keeping the terms vague until I have a winner. The prize will be a surprise.

Here’s what got me thinking. A blog associated with Fast Company magazine recently ran a post entitled “Don’t Bogart That Name:  Medical Marijuana Trademarks,” which speculates about how companies hypothetically gaining approval to sell marijuana products would brand and market them. The speculation is based on the outcome of California’s Proposition 19 (“Regulate, Control and Tax Cannabis Act of 2010”), to be put before voters this fall.

We know that product marketing is largely about branding. No doubt, lots of smart, clever people are already hard at work coming up with catchy brand names that will prompt Americans to ask their doctors about marijuana, should laws become relaxed. But we also know from the billions of dollars spent on drug advertising each year, it’s also all about product disclosure.

There is currently one branded cannabis-based drug on the market today, Marinol, that is approved for medicinal purposes, as medical marijuana has already been approved in several states.

The U.S. government and the makers of Marinol caution patients that the drug could cause, among other side effects: red eyes, weakness, sleepiness, elevated mood, sudden warm feeling, memory loss, anxiety, confusion, dizziness, unsteady walking, strange or unusual thoughts or “feeling like you are outside of your body.”

Here’s the contest.

Pretend Proposition 19 has been approved, regulations are in place for general use of marijuana and no judicial challenges are pending.

You are heading up the brand team for a company planning to get in on the action. What would be your 1. brand name, 2. tag line and 3. side effect disclosure statement?

Here’s an example to get you thinking.  “Cannibrex, the twice-daily treatment for excessive motivation. Caution:  Cannibrex can cause dry mouth, severe procrastination, uncontrollable laughter, lost train of thought or fear of the telephone. Tell your doctor if you have eaten a whole cherry pie, bag of semisweet chocolate chips, sleeve of stale saltine crackers or have considered dipping into the box of baking soda in your empty refrigerator.”

Please submit your entries via the Comments section by Wednesday, August 18th. Winner(s) will be announced later in the week.

Please remember Word Nymph doesn’t post on Sundays. She’ll be mulling prize ideas.

10 Comments

Filed under All Things Wordish, Health, Marketing/Advertising/PR, Politics

10 responses to “Joint marketing

  1. William Greene

    Weed-B-Mine, a garden lover’s best bed friend.
    Although frequent applications may result in predictable results, if you are over 60 and wish to live to 80, and may be concerned about longevity, who gives a shit?

  2. Mom

    This is funny. Don’t get me started laughing…

  3. Ellen

    Doobiegone – an end to your aches and pains!
    May result in poor judgement when making food choices.

  4. Mike N.

    1. Brand name: Satis-fry.
    2. Tag line: Blast a stick, do a bone, once a day, no more moan.
    3. Side effects disclosure: Do not operate heavy machinery or anything requiring manual dexterity or mental accuity. If you do, objects in mirror are behind you.

  5. And the winner is . . .

    It’s a three way tie:

    Bill
    Ellen
    Mike

    Prizes will go out as soon as I can get to the Post Office. Ellen, yours will be hand delivered.

    Most of all, thanks for playing.

    Entries are still welcome, just for fun. If we get more, we can dedicate a future post to your clever entries.

  6. Darn, always a latecomer….

    Tea-alis, for those special nights when you’d really rather have a pizza.

  7. Pingback: Learn it, use it, own it « Word Nymph

  8. Joe

    Ibutoken. Doctor’s number one recomendation for really bad hangovers, bad movies, bad music and bad food. Side effects may include an unhealthy addiction to frisbee sports.

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