Tag Archives: The Washington Post

Last words

Is anyone else a creature of habit when it comes to reading the newspaper?  I don’t mean that you read it but, rather, how you read it.

I’ve been reading The Washington Post every day for 27 years and still read it in print.  First the Business Section, then Metro, followed by the main section and, for dessert, Style.  On Tuesdays, the Health section comes first; Wednesdays it’s Food.  The Crossword page gets torn out, folded in quarters and filed chronologically in a bedside folder for later enjoyment. 

Recently, when honey they shrunk my paper, Business was folded into the main section.  And it just isn’t the same.

During my years as a corporate lobbyist, the Business section was everything.  All stories high tech and financial, where I focused, were to be devoured and responded to as part of a day’s work.  That’s why it still comes first–old habits die hard.  Mondays were especially fun in those days, when the announcements ran—and still do—about major players changing jobs around town.  It used to be that I knew about 75 percent of the movers and shakers whose names and job changes appeared in this feature.

These days, I recognize more names in the obituaries than I do in Washington Business.

I’m not  kidding.   At least once a week, I see a familiar name or face in the obits.

When I started reading the death section years ago, my parents (Mom lives out of town; Dad travels a lot) appreciated my letting them know when a family friend or neighbor had died.  More and more, my own contemporaries are making appearances in the back of the Metro section.

But even when they aren’t my acquaintances, I have come to really enjoy reading obituaries.  This might sound twisted, but I also enjoy attending funerals.  Please don’t get me wrong.  I grieve the losses of my loved ones as deeply as anyone.  But I appreciate the words that are written and spoken, and the music played, when they pass.

It is hard to sum up one’s life in mere words.  The fact is, the words that are chosen, and they way they are put together in final tribute, are an art.

To me, the most interesting obituaries typically include an unusual profession coupled with an odd or obscure hobby, musical talent or second language.  While the heading might read “Church Member,” we may learn that the deceased also made a mean pound cake or could whistle Bach’s Fugue in G Minor.

It’s hard, when reading the obits, not to wonder what will be written about oneself after passing.  It makes me approach my life a little more conscious of what might be said about me when I’m gone.

Chances are, when I go, I’ll leave my own write-up behind.

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Filed under Family and Friends, Music, News, Reading

Collective consciousness

Does anyone else lie awake at night fretting over collective nouns?

At my current stage of life, I often find myself wide awake in the wee hours, teeth clenched, eyes wide open, brain ticking away like an electricity meter on overload.  It’s 3:00 a.m. when little things become big things.

Last night it was collective nouns and why, even though they are singular, they often precede plural verbs.   You too, eh?

Example:  The couple were on their honeymoon.  Couple, singular; were, plural.  Even as I type this, my computer’s grammar checker flags it as an error.

A collective noun, also called a mass noun or non-count noun, is a noun that represents more than one thing:  couple, team, group, herd and countless more.

The most recent 3:00 a.m. over-analysis was precipitated by a lead sentence I read yesterday in The Washington Post:  “A handful of federal lawmakers are seeking to vastly expand the number of long-distance flights at Reagan National Airport . . .”   If “handful” is the subject, then why isn’t the verb “is?”  “Of lawmakers” shouldn’t matter; it’s just a prepositional phrase of sorts.

Bleary-eyed, I stumbled into my office and consulted two trusted sources.

The Associated Press Stylebook says that “nouns that denote a unit take singular verbs and pronouns.”  For example, “The committee is meeting.”

The Chicago Manual of Style says that a collective noun “takes a plural verb when it refers to the members of the group considered as individuals.”

Are they both correct?

I then scanned about a dozen word blogs for some practical interpretation.

The consensus among observers appears to be that collective nouns are singular and call for a singular verb, except when the members of a group are acting as individuals, in which case the collective noun is plural and requires plural verbs and pronouns.  So, yes, AP and Chicago are both correct.

Which brings me back to the couple on its/their honeymoon.  Are they acting as individuals and if so, is the honeymoon then over?

Tonight I’ll try counting the imaginary flock of sheep that are jumping over a fence.  It is “are,” right?   Oh, never mind.

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Filed under All Things Wordish, News, Reading

Operation Buzzword

Marketing firms have perfected the art and science of crafting compelling campaigns.  The best campaigns reach a level so deep that targeted consumers are left with indelible memory retention, emotional engagement and motivation to act.  Think back to some age-old advertising slogans.  Even after more than 20 years, we remember the peace of mind we had upon hearing “Don’t leave home without it.”  Or “Plop plop fizz fizz, oh what a relief it is.”  Or “You’re in good hands.”  

We know that marketing  and ad campaigns see the light of day only after they have been fleshed out, flushed out, looked at upside down and inside out, extensively field and focus group tested, to ensure the message reaches targeted eyes and ears in the most stirring manner possible.

I found it interesting to read recently that military operations are named using a similar process.  In “Operation Name Game:  Where Military Might Meets Marketing,” The Washington Post’s Christian Davenport looks at how U.S. military operations in Iraq and Afghanistan are named–so as to rile the troops, intimidate or soften up the enemy or comfort those on the home front. 

For example, he points out that campaigns directed internally at the troops (e.g., Operation Scorpion Sting) are named differently from those aimed at local population (e.g., Glad Tidings of Benevolence) to elicit the desired response.

He added that campaign crafters are also charged with identifying potential downsides, to avoid serious consequences – such as being ridiculed in late night monologues.  Davenport upholds Winston Churchill as one of the best marketeers in history but notes Churchill didn’t have to worry about Leno.

But think about it.  The same opinion research, buzzwords and psychographics are in play among military strategists that might have gone in to Staples’ Easy Button.  Click; it’s that easy.  Northrop Grumman should get in on that one.

Read Davenport’s piece; it’s brilliantly written.

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Filed under All Things Wordish, Marketing/Advertising/PR, News