Do you know what’s trending? The word trend as a verb, for one.
Trend as a verb has been around a long time, but its use was always narrow. Data points trend upward, for example. As best I’ve observed, the verb trend is usually followed by an adverb or other modifier.
Lately, everyone’s talking trending, which I fear went out as soon as it came in. Or should anyway. I know, I know, it’s on Twitter, it’s on the news, it’s on the radio, it’s PR-speak. The Today show has introduced a daily feature, accompanied by the most annoying techno music, called “What’s trending Today?” At the risk of sounding like Andy Rooney, this bugs me. I suspect I’m a party of one.
This doesn’t mean I don’t notice trends. One hit me between the eyes this week. Three times in 36 hours, in fact. Does that ever happen to you? Never heard of something and within a day it’s everywhere?
What’s trending? Pisco. First I read about Supreme Court Justice Elena Kagan enjoying a Pisco Sour at a local establishment; then twice more, someone or other was noticed to be sipping it; I think one might have been Justice Antonin Scalia. I’ve read that, as trending goes, Pisco could be the new Mojito. Or for D.C. foodies, the new Mumbo Sauce.
According to PR Web, Pisco consumption in the United States increased 101 percent in 2010. Whether or not that’s a legitimate trend would depend on what it was in 2009, or 2008. I was always taught that a trend is at least three data points.
I haven’t tried this Peruvian potion, Pisco. Heck, I’m not sure I even know what it is. One source I consulted says it’s a brandy while another calls it a spirit. We have a knowledgeable guy at our local liquor store, but I’m afraid that if I went in asking about Pisco, he’d laugh, sigh, roll his eyes or all three.
If he did, I’d know it’s already trended.
In a piece on Monday, Slate cautioned us to not hate Pisco because it’s fashionable.
I don’t think I’ll be serving up piscopolitans any time soon.
The year was 1973 and a wild trend was sweeping the nation. The fad and the name—streaking—had begun centuries earlier, but for some reason it made a big comeback in 1973.
If you do too, then you know that tomorrow, August 6, 2011, would have been Lucille Ball’s 100th birthday.
On Tuesday I had jotted a blog idea on the back of an envelope and had only to fill it out. This, you recall, was the day the nation’s policymakers approved the creation of a Super Congress of 12 members, to hammer out solutions to the federal budget crisis later in the year.
On C-SPAN you can always tell who’s staffing the witness. It’s typically the person in the camera shot trying not to flinch as his or her boss delivers testimony to committee members from the witness table.
If you have trouble maintaining a poker face as I do–as I used to–controlling a cringe is one of the hardest things you can do, especially once the prepared statement has been read and questions must be answered. Eye-rolling was not tolerated in our house when I was growing up; this is the rule has served me best in my professional life.
Since the inception of Survivor and American Idol, I’ve proudly shunned these competitions and rolled my eyes at my friends who get all wrapped up in discussing who’s faring how each week, using contestants’ first names as if they were their buddies.